Some movies will redefine you, who you are and completely change your perspective of how you see the world.

They Live is one of those.

I read that.

Whenever we put sunglasses they say they are always selling something and they want you to buy the thing.

I repeat, Always.

It’s 💯 correct.

And one para on this.

The iconic sunglasses reveal hidden subliminal messages behind advertisements: “OBEY,” “CONSUME,” “CONFORM,” “SUBMIT,” “NO INDEPENDENT THOUGHT,” “MARRY AND REPRODUCE.” Even dollar bills read “THIS IS YOUR GOD.” Carpenter intended this as a critique of how mass media and advertising condition people to accept the status quo. He explained: “I began watching TV again. I quickly realized that everything we see is designed to sell us something… The only thing they want to do is take our money.” 

In other words they always want us to consume.

In other words.

Philosopher Slavoj Žižek famously called the sunglasses “critique of ideology glasses.” Carpenter’s intention was that most people are blinded by ideology — they accept the world as it appears. The sunglasses represent the painful moment of seeing reality clearly. The film’s most famous scene — the six-minute alley fight between Nada and Frank — is a metaphor for how difficult it is to make someone see the truth.

As Žižek noted: “To step out of ideology… you must force yourself to do it. Freedom hurts.” 

To be concise.

We are in the Matrix!